
Spring 25: Global Style
This season, Johnny Bigg opens up a world of style possibilities. For our latest campaign we hit the streets of Tokyo, Melbourne and Paris to prove that big & tall style belongs on the global stage. From sharp suiting to relaxed fit shirts and street-ready fits, these are the looks built to take you anywhere.


PARIS - SPRING DONE EASY
Mathias styles JB his way - relaxed, confident and with that effortless European edge. The Casablanca Relaxed Fit Shirt, light linen pants and sneakers bring a sharp, modern look designed for the season.
Shop his look:
Casablanca Relaxed Fit Shirt in Ecru
Denzel Relaxed Jean in Chalk


TOKYO - STREET SMART
Jake shows how Tokyo does it, laid-back, confident and ready for the city. Jake styles the Basque Relaxed Fit Shirt with the Jake Baggy Denim Short and black loafers. A streetwear-inspired look that works day to night.
Shop his look:
Basque Relaxed Fit Shirt in Dark Olive
Jake Baggy Denim Short in Washed Black


MELBOURNE - URBAN SUITING
Steven takes suiting to the street. A modern navy 100% linen suit, shot against Melbourne’s graffiti-lined laneways. Clean, confident and built to move with you.
Shop his look:
Matteo Linen Suit Jacket in Navy
Matteo Linen Dress Pant in Navy
Pinstripe Stretch Shirt in Light Blue
Jayden Loafer